Email Marketing Tips to Increase Clickthrough and Open Rates
Sending emails to recipients who are interested in hearing from you is a key component of effective inbound marketing. However, it still happens regularly that your emails end up in the spam bin or the clogged inboxes of your customers. In addition, not everyone who reads your email clicks the link right away. If your subscribers aren’t visiting your links, which generates fewer leads and purchases, your revenue will be reduced. As a result, it’s essential to encourage more subscribers to click. Today, we’ll go through a number of strategies and techniques that can be used to create email marketing campaigns that are more effective, boost open rates, and generate more leads and sales.
Write an appealing subject line
The competition for recipients’ attention in their inboxes is fierce for your marketing emails. Writing interesting subject lines is the best strategy for standing out. Make the most of the character count limit by using language that can be said in no more than 50 characters, including spaces. Make sure your subject line is concise and easy to comprehend.
Keep your focus on a single audience
You should focus on one specific target when composing emails rather than writing for a broad audience. By doing so, you can cater to the preferences of your target audience and provide content that speaks directly to them. You want the recipients of your emails to be the ones who are most engaged in hearing what you convey. Maintaining a focus on your target market also makes it more likely that you’ll continuously produce material that your subscribers will enjoy and click on the hyperlinks in your emails.
Include a strong call to action
Your email should include instructions on how your readers can help your organisation, support a campaign, or register for an event. Keep your text concise and useful. If you want to send a longer email, add a second CTA at the conclusion.
Create compelling copy
You must produce compelling copy if you want your email readers to take action beyond simply opening your message. A compelling subject line will grab the attention of your readers and persuade them to read the entire email as opposed to just scanning it. Your material needs to be intriguing and timely. Additionally, you want to create intriguing subject lines that capture your readers’ interest right away as they open their email. The more connected your customers feel to your brand, the higher the click-through rates on your email marketing will be.
Create mobile-friendly emails
Your email promotions must be mobile-friendly because the majority of email opens occur on mobile devices. Your email recipients should have no trouble opening and reading your messages on their mobile devices. Additionally, make sure your links can be opened on a mobile device. You can create mobile-friendly emails by using a variety of mobile-responsive email themes. You can develop successful email campaigns using these templates, and they will appear just as beautiful on a cell phone display as they do on a desktop computer.
Choose the appropriate timing
Another crucial element in getting your emails opened is timing. People might never read your email if it is sent at a time when they are unable to respond. The frequency of emails is also crucial to their click-through rate. Send too few, and recipients will forget who you are, eliminating any motivation for them to open and click. If you send too many, your messages may be filtered as spam.
Use a conversational style of writing
A message that sounds like it was sent by their boss won’t be read by your subscribers. Your communications should instead be engaging and humorous. Writing your email as though you were speaking to a friend is the best approach out of the other options. Your phrases should be clear and concise rather than lengthy and muddled. Your material will be more enjoyable to read if you write in a conversational style, which will make readers more receptive to your message.
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Evaluate and validate
Your data will change over time, which is both one of the nicest and most annoying aspects of nonprofit marketing. As your email list expands and your interests—as well as those of your donors—change, so will the way you display your emails. Test everything to ensure high CTRs, including the time, content, designs, and appearance. By using the outcomes of your A/B tests, you will gain more insight into how to make your organisation more data-driven. Your CTR demonstrates whether you successfully conveyed your desired message. As you create the marketing plan for your organisation, it’s crucial to keep this measure in mind.
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Take advantage of social proof
Your subscribers are more likely to believe you if they discover that previous customers have had good experiences with your business. Building credibility with your subscribers through the use of digital proof in your email copy is a terrific idea. You might tell your readers about the successes of other clients or add gratifying customer testimonials in the email. Customers are more likely to comply with your requests when they trust you because they have faith in your motives.
Avoid these 8 common email subject line mistakes
Subject lines can decide the success or failure of an email marketing campaign. The subject line is frequently the prospect’s initial exposure to your company or a fresh marketing initiative. It should communicate your brand’s personality, make a promise of value, and encourage people to open and read your email. In the following article, we’ll take a look at eight common subject line mistakes to help you boost the probability that your emails will be opened. Well, nothing in the world can ensure openings, but avoiding such mistakes can stop you from losing consumers for entirely preventable causes.
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Making use of special characters
Using special characters in your subject line could result in your email being categorised as spam, despite the fact that some marketers claim success with them. There is enough proof that these characters have the potential to get your email removed or marked as spam that it is worth the risk. If you feel you must use certain characters, save them for the email body. Examples include $, #, @, &, and others. If you must incorporate them, do so with caution for the greatest outcomes.
Omitting to say “Thank You”
According to studies, using Thank You in your subject line significantly raises the open rate. Everyone enjoys being acknowledged, so using those two words in your subject line can help you get more opens. Test your subject lines with and without “thank you” using an A/B test, then compare the outcomes.
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Using one word for the subject line
While keeping your subject line brief is a good idea, reducing it to a single word is pushing the envelope of efficiency. The majority of individuals won’t reply to a subject line that just says “Important.” Nothing could possibly be deemed important. They won’t likely open one labelled “Survey” because you haven’t given them a reason to even bother with one, and “Hello” will get you sent directly to the trash folder or reported. Subject lines that are only one word appear unproductive, unorganised, and spammy. Additionally, employing a few extra words allows you to be more original and connect with the reader’s demands.
Not being personalised
Nobody wants to feel like they are just one of many people receiving an impersonal email blitz. Everyone wants to feel unique. You should address your subscribers as though you were speaking personally to them when crafting the best email subject lines. According to research, emails with customised subject lines are 22% more likely to be opened. You can enhance the chance that they’ll open your email by using just their first name and a “loyalty” status.
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Inappropriate subject lines
Customers already receive a tonne of emails, so attempting to lure them into opening yours with a misleading subject line will simply result in your email being deleted or marked as spam, which will turn off your potential customer. What the reader can anticipate from your email should be expressly stated in the subject line. Red flags include employing fear-based language like “your account status” or “you lost it,” as well as using “RE:” as a topic when you haven’t already spoken to the recipient.
Having no sense of urgency
To compel your subscriber to open your email, it’s critical to portray a sense of urgency. One tried-and-true technique is to include phrases like “this week only” or “for a limited time only.” Additionally, you can experiment with phrases like “last chance,” “early bird special,” or “extended offer” to see how they work for you.
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Using all caps in the subject line
Although it’s good to be enthusiastic about your products or services, you don’t need to scream at your clients in order to catch their attention. Your subject line will read harsh if it is written in all caps, which is exactly what you are doing. You want the initial experience a prospect has with your brand to be positive. In addition to coming across as shouty when you use caps in your subject line, this type of writing frequently sets off spam filters.
Not Optimising for Mobile
According to numerous research and studies, over 60 to 80% of emails get opened on mobile devices. Due to the smaller size of mobile screens, it is important to make the subject line completely visible. In addition, when read on mobile devices, symbols and other special characters in your subject line that contain HTML codes shouldn’t appear as junk. To make sure that your subject line won’t look like unusual letters, numbers, or other confusing symbols when read on a mobile device, preview your email before sending it on all channels.
Subject lines are your company’s first point of contact with prospective customers, and when used properly, they can ensure a successful, lucrative email marketing campaign.