How Online Stores Can Use Marketing Automation Strategies to Boost Customer Retention
It is more advantageous to keep existing consumers than to acquire new ones. This is why it’s so important for online stores to retain consumers online. If you can keep customers coming back, you’ll be in a better spot to generate more consistent revenue over time. It’s widely accepted that a profitable eCommerce business depends on customer retention. In order to improve customer retention rates for online stores, marketing automation is a potent strategy that can be leveraged. Numerous functions that are usually completed by people, like follow-up with leads, buyer segmentation, and email marketing, can be automated using this method. By doing this, you can boost the percentage of clients that stick with your brand and keep them interested in it.
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In order to effectively retain customers, your e-commerce company needs an efficient retention marketing strategy that uses an extensive approach. Let’s talk about 7 ideal practises for e-commerce marketing automation that can benefit your online store.
Implement email marketing
Email is an excellent tool for interacting with internet buyers. Send a welcome email to new customers as soon as they make a purchase. Take this chance to express your gratitude for their purchase. After that, present cross-selling and up-selling opportunities. If a customer hasn’t recently made a purchase, they can also start to leave. Sending these clients recurrent emails will keep them interested. For instance, you may send a “What a Gift” email along with a coupon code to entice them to make another purchase.
Improve your customer service
By answering their questions promptly, marketing automation software enhances the overall experience of its clients. They no longer have to wait for a response to their ticket or endure the irritating IVR music when they need sales assistance or after-sale assistance.For example, an easy chatbot can handle all the common questions and provide dynamic adaptability. Chatbots can handle monotonous customer support chores as well as provide a personalised experience that will amaze your customers.
Maintain an effective social media presence
The effectiveness of your social media strategy can make the difference between keeping clients and losing them. If younger generations, or millennials, are your target market, this is especially true. Therefore, a strong social media presence is necessary if you want to sell online. To begin with, address all queries and worries. Make sure clients who rave about your company’s products feel appreciated and recognised. You should monitor how users interact with your social media platforms using hashtags, direct posts, and mentions.
Take Note of Customer Feedback
eCommerce companies can increase conversion rates by encouraging customers to give ratings and reviews of their products. Through automatic feedback acquisition, marketing automation software facilitates the task in this area. You can set up email automation that prompts the consumer to rate their overall customer experience after a predetermined number of days have passed since the purchase.
Restore inactive users
Users that may have registered on your online store simply forget that you exist, similar to cart abandonment. Alternately, you can have someone who stops making purchases altogether after a while. Platforms for eCommerce marketing automation might be able to assist you in this circumstance. You can create email automation pathways that are tailored to your specifications and sent to clients with offers of discounts or other incentives once a set amount of time has passed. You have nothing to lose since the user account has already stopped being active.
Provide more options for delivery and return
Customers desire a smooth experience while shopping online. This is typically the main justification for their decision to shop online as opposed to in-store. Make it as easy as you can for them by providing more delivery and return alternatives. There is regular shipping available for the patient customer. One-day shipping is available for the stressed-out, procrastinating shopper. There are no-cost returns available for those customers who made unfortunate impulse purchases after buying a lot of items. To provide an enjoyable time for everyone, provide a choice for every sort of person.
Appreciate Loyal Clients
When clients have so many options, you must recognise and honour their loyalty. Being that eCommerce automation gathers valuable consumer data, you can categorise your customers and create relationships with them that last. Since devoted customers are five times more likely to make a purchase from you, seven times more inclined to try out something new, and four times more likely to recommend you to their colleagues, cultivating a loyal client base efficiently generates a consistent stream of income. You can provide flat discounts, special deals, BOGO advertisements, free gifts, and more as part of your loyalty programme.
Every kind of eCommerce company can benefit from using marketing automation as a valuable tool. Businesses can save both money and time that can be applied to business expansion by automating routine tasks. Marketing automation can help firms develop by boosting sales when used effectively.
How does your digital company combine paid and organic social media marketing?
Social media marketing is a powerful tool for connecting and interacting with your intended audience, building brand recognition, and generating traffic and increasing sales for your online store. Every company’s growth strategy must include social media marketing because it enables them to rapidly reach an extensive number of potential customers through advertisements. But it’s easier said than done to stand out on social media. The use of a social media advertisement approach that contains an appropriate balance of organic and paid advertising content is advised for business owners. There isn’t a “divine intervention ratio” for balancing organic and paid posting. The sector in which your business operates, the level of brand recognition already present, and the customer base all play a significant role. Let’s talk about some strategies for maximising your use of social media while making the most of your resources.
Set objectives and measurements
Identifying your objectives and key performance indicators for each channel and campaign is the initial phase in achieving a balance between organic and paid social media marketing. What goals do you have for your social media presence? Do you want more leads, sales, comments, shares, likes, reach, impressions, clicks, or anything else? How will you evaluate your results and ROI? Take advantage of services like Twitter Analytics, Facebook Insights, and Google Analytics to monitor and evaluate your performance while pairing your preferences and objectives with your overall e-business objectives.
Reach out to folks who are similar to your organic audience with your ads
Your organic content can give you a wealth of knowledge about the demographics of your most devoted consumers, including their gender, age, common interests, and more. Use this data to determine an identical demographic in social media paid advertising so that you can attract more clients.
Spend money on retargeting advertisements to motivate your organic customer base to make a purchase
Businesses can use social media retargeting ads in order to try and connect with users who are already aware of or interested in their products or services. Customers must view a product two, four, six, or even more times before deciding whether to buy it, according to several marketing experts. Whatever the situation, often users need a small prod in the right direction to finish a transaction.
Maximise the organic reach and engagement of your content
Forming a relationship of commitment and connection with your customers through organic social media advertising is crucial. Unfortunately, computational shifts, competitors, and repetition are causing organic reach and engagement to decline. It’s essential to publish regularly and frequently, but neither too much nor too little, to maximise your organic social media promotion. To further improve the visibility and accessibility of your material, add phrases, hashtags, tags, mentions, and captions. Additionally, by asking queries, doing polls, or holding competitions, you can seek participation and input from your followers. To determine what works best for your target market and goals, try out various content types, formats, and features. Work together with influencers, business partners, or clients who can aid in the organic growth of your reach.
Automate the process
Automating the process of publishing both organic and paid content on social media is one of the most beneficial things a company can do. Automation can take many forms, like planning content beforehand or automating your sites so that popular material is promoted to a larger audience automatically. You’ll save time and effort by doing this. However, remember that firms should exercise caution when depending excessively on automation. A good social media marketing strategy for your company must also include genuine connections.
Take advantage of your paid possibilities and outcomes
You can amp up your message, reach out to new or targeted audiences, and increase sales and conversions for your online business by combining paid social media marketing with your organic social media approach. Setting a reasonable, flexible budget and judicious distribution of it among various platforms and campaigns are essential steps in maximising the efficacy of your sponsored social media marketing. Additionally, you need to identify your target market and divide it into groups according to their demographics, interests, behaviours, regions, or other factors. You can additionally build and test multiple versions of your advertisements or sponsored content to determine which ones work best. To ensure that your paid social media marketing generates conversions and sales, you should optimise your website’s landing pages and call-to-action.
Invest Time in Your Blog
The biggest chance for organic success for your brand is through your blog. Google is certain to take notice when you invest in a significant amount of excellent content that is consistently released. To ensure that your blog ranks, spend some effort on SEO. Don’t forget to interact with your followers on your site as well through the comments area.
How can the success of email marketing initiatives be directly assessed?
Email Marketing initiatives support corporations and businesses in gaining new clients, increasing sales, and boosting revenue. More than merely the quantity of earnings and sales generated is needed to assess an email marketing campaign’s effectiveness. It’s critical to comprehend what metrics you can employ and how to measure them if you’re in the position of enhancing your company’s email marketing initiatives. You can enhance your understanding of how your email advertising campaigns are performing by monitoring and tracking all analytics. Let’s discuss several strategies to assess the success of your email marketing.
It displays the number of times your email was opened when compared to the total number of emails that were delivered. Here is a quick formula to calculate the open rates for your email campaigns: Subtract the number of recipients from the number of individuals that opened the email. One of the key measures of an email newsletter’s efficacy is the open rate.
Click Through Rate
The click-through rate tells you the proportion of all recipients who clicked on any monitored link in the campaign. Someone who responds by opening a link show that they are interested in the information, making it a helpful measure for assessing engagement and for A/B testing optimisation. It’s also useful to keep track of which connections click on links, how many clicks there are per link, how many clicks there are for each distinct open, how often someone clicks a link, and which link in your campaign receives the most clicks.
When an email is denied by a server, it bounces. This information can be used to track deliverability and manage your audience. A sender’s reputation benefits from a low bounce rate. Your sender reputation suffers when there is a high bounce rate since it indicates that content is not being delivered (or seen). A hard bounce and a soft bounce are the two different kinds of bounces. A hard bounce denotes an email that was unable to be delivered due to a persistent issue, such as an invalid email address. An inbox that is full is an example of a temporary reason for a soft bounce.
The number of users who have unsubscribed from your email subscription is indicated by the metric’s name, which speaks for itself. Divide the total number of users who have unsubscribed by the total number of emails that were actually delivered to arrive at your unsubscribe rates. Then, divide that result by 100 to obtain a percentage. There are many different reasons why people unsubscribe from marketing emails, but spikes in unsubscribe rates may point to problems that need to be resolved. The deliverability of your project should also be monitored using this crucial indicator.
The number of times people report your emails as spam is reflected in your spam score. A high spam rating indicates that your audience doesn’t value the communications you provide them. The internet service providers (ISPs) will receive a signal from this that your brand is no longer of interest to them. Deliverability may begin to suffer as a result, which has an effect on your sender’s reputation.
Email marketing ROI for firms is the net profit from email marketing activities. It displays the effectiveness of your email promotion, which also covers interactions, direct mail, and advertising. The total profit is used to evaluate the return on investment (ROI) for your email marketing campaigns by deducting the investment’s starting value from its final value. The total cost incurred is then multiplied by 100, and the net profit is divided by it.
The conversion rate calculates the proportion of your audience who completes the desired activity. For instance, if you want people to join up for an event online through your email, the conversion rate calculates the proportion of recipients who actually sign up. An essential indicator for assessing the general performance of your email marketing initiatives is the achievement of an apparent conversion rate.
The proportion of your email recipients who sent your message to a friend or shared it by clicking on a share button inside your message is known as your forward (or share) rate. Even though this metric may not appear crucial to track, it is still something that should be worked on to improve. If your current leads are forwarding your emails, it signifies that they are promoting your business and bringing in new leads for you. Here, the most important element is to maintain your email list. Don’t forget to take care of and reward your current clients.
This metric measures the overall number of pages viewed, but it’s crucial to note that returning site users are included in this measurement. This measure is useful since it may tell you whether or not all of your website pages are attracting visitors. If some sites do better than others, you can use that information to decide where to position specific marketing ads.
Getting Google reviews: A step-by-step manual for increasing sales
The most widely used search engine worldwide continues to be Google. Since Google dominates the search engine industry, it is crucial for small firms to build their online presence since “digital word of mouth” can propel their expansion. In this cutthroat environment, it is a potent instrument for building reputation and making an impact. Google reviews are crucial for your success if you want to manage your internet reputation successfully. You may access a sizable pool of potential clients and offer your company an edge by using Google reviews. Let’s talk about the different methodsto get Google reviews from customers that will undoubtedly improve your company’s reputation, ranking, and sales.
Include a review link on your website: Any customer looking to discover more about a company should start by visiting its website. Customers usually go there to get information. If a customer decides to write a review for your company, they can start by visiting your website. Make sure the Google review page is simple to access and provides a call to action.
Ask for testimonials right after following a consultation: A new review may be yours if you request one right away after a task is finished. If the client is pleased with your work, they can agree right away and leave you a review. A new review is occasionally only a click away!
Include a Google review link in your surveys: Surveys are a better approach to learning more about client perspectives. Customers have the chance to express themselves freely through surveys. Take advantage of this by including a review link at the end of the survey. Customers are likely to agree to submit a Google review because they are already in the mood to express their opinions.
Launch a review-focused email campaign: Asking is the best method for gathering reviews. It is highly unusual that a client will submit a review on their own unless you specifically request it. You can build up an email marketing campaign and get testimonials from your customers. Compile the emails of all your clients and ask for a review in an email to each one. The body of the email can contain a link to your Google Reviews page.
Request feedback on social media: Customers can also discover more about your company by visiting your social media profiles. Place review CTAs in visible accessible locations. For example, If you have a profile page on Instagram or facebook, you can create a “highlight” of all the reviews you’ve gotten and include a CTA review link.
Conditions for receiving reviews on Google
You must set up a Google My Business profile for your company in order to get ratings from Google. This calls for an actual address or service region that complies with Google’s standards.
To obtain a review link for your company, take the following actions:
- First, visit www.google.com/business. In the top-right corner of the page, click the “Start Now” button.
- Sign in to your Google account. If you don’t already have one, click the “Create account” button.
- Your company’s name, address, and phone number should be entered. If your company doesn’t have a physical address, you can choose “Add a service area instead” and list the cities and regions you serve.
- Select the category that best fits your company. This will make it easier for clients to find your company on Google.
- Before your profile can be published, Google must confirm that you are the company’s owner. Your business can be verified by phone, mail, or email.
- Once your company has been confirmed, you can update your profile with new details like your website, business hours, and images.
- Congrats! You are now ready to start getting reviews.
The advantages of Google Reviews
Possessing a significant number of favourable Google reviews has a number of advantages. Let’s go over a few of them in more depth.
More favourable ratings lead to more purchases: Consumers do their research and read reviews before making purchases. Generally, people read at least 10 to 15 reviews before deciding to purchase with confidence. More favourable Google customer reviews increase the likelihood that a sale will be made.
Improved visibility: Better Google ranking can increase your company’s visibility, which increases the likelihood that prospective clients will find and select your company.
Rank rises with more reviews: Businesses with a high volume of favourable ratings are rewarded by Google. As Google itself has acknowledged, they are definitely a local SEO ranking element.
Enhanced credibility: Customers are more likely to choose your company over competitors when there are positive reviews of your products or services.
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Obtaining more Google reviews will help you meet all of your growth goals, which include enhancing your internet reputation, luring new clients, and generating more revenue. Therefore, be sure to record consumer experiences through Google reviews and monitor your sales graph rise steadily.
Detailed information on the different kinds of marketing automation
The process of automating your marketing funnel is known as marketing automation. In an ideal circumstance, it nurtures your potential clients from prospects to leads to customers to brand champions throughout the buying process with timely and relevant emails. Finding and choosing the best type for your unique marketing goals and organisational requirements is necessary if you want to fully realise its potential. Let’s examine the different categories of automation devices and emphasise their applications so that you can make a smart choice for your company.
One of the most crucial elements of automated marketing is CRM, or client relationship management. A competent CRM programme will compile customer data in an easily accessible spot (commonly called the dashboard). Members of the marketing team can easily access client information including phone numbers, email addresses, places, and other statistics. Additionally, they can see where a particular lead is in the sales process, which enables the marketer to give that lead the appropriate marketing materials to help them convert. Your team members can communicate with one another through social notes and reminders thanks to CRM automation. By enabling your staff to rapidly document client interactions and share tips, social notes enhance communication throughout your company. To ensure that your marketing staff follows up on leads, reminders can also be linked to those leads.
Landing Page Automation
To achieve high conversion rates, landing pages are essential. If your website doesn’t have specific landing pages based on the most important client profiles for your business, it isn’t optimised. With the correct software, your marketing team can quickly create dynamic landing pages. Again, there is no need for coding. Marketers may select from pre-designed layouts and update them using the point-and-click tool to add CTAs, photos, text, and other sorts of content. Sales funnels that drive prospects through the conclusion of a purchase can be created by a reliable landing page creator. Marketers may keep tabs on where leads are located in the sales funnel and change their strategy as necessary.
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Email marketing automation is a powerful tool that simplifies and enhances the efficiency of your email campaigns by automating time-consuming tasks and utilising data to give personalised content to your subscribers. Based on the user’s behaviour, preferences, and prior contacts with your business, this cutting-edge solution enables you to send personalised, timely, and relevant emails, boosting involvement, sales conversions, and client retention. An excellent email automation tool provides a design platform with many customizable email templates for the marketing team. Your creative team can quickly create dynamic emails by utilising the point-and-click functionality to add, delete, move, or change items; no significant visual design or coding knowledge is necessary. Your competent team members can exercise their artistic abilities by authoring the unique design in HTML if they wish to create emails from scratch.
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Social Media Marketing Automation
The process of optimising social media management duties through the use of tools and software created to plan, post, and analyse content across many platforms is known as social media marketing automation. By using this strategy, your company can effectively communicate with its audience, maintain an up-to-date social media presence, and spend resources to meet its marketing goals. However, manually developing content, planning posts, and keeping track of engagement frequently demands a lot of time and money. Additionally, your brand can find it difficult to maintain a regular and interesting presence on platforms, which results in lost chances for development and client interaction. You may overcome the difficulties by putting in place social media automation software that automates the process of scheduling and distributing content across numerous platforms, resulting in a constant presence on social media that keeps people interested.
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Web Form Automation
The landing page builder and web form automation are somewhat similar. In a matter of seconds, your creative team can produce dynamic web forms. Marketers can modify pre-designed online form templates to reflect their brand’s style using an intuitive interface. To produce as many data points as you consider necessary, add custom data fields. The data you gather via web forms can be used to improve your customer profiles, products, and clients. You can modify the data fields that show up as you choose, and you can also organise the elements in the desired order by dragging and dropping them. Integrations with outside applications, analytics, and reporting are all features of a decent web form builder. Your web forms should allow you to monitor their effectiveness and make any necessary adjustments.
To sum up, don’t limit the effectiveness of marketing automation to get stick with only one; instead, use the aforementioned types to grow your marketing initiatives and amaze your customers at every turn.
Avoid these 11 common email marketing failures
Email marketing is an effective advertising method that uses email to advertise the products and services that your company offers. By incorporating it into your marketing automation initiatives, it can help inform your clients about your most recent products or offers. It can also be crucial to your marketing strategy to use various types of marketing emails to generate leads, raise brand awareness, develop relationships with customers, and engage customers in-between purchases. Despite all of these advantages, if you are not achieving the best customer retention rates, it means that you are not doing it right. So, let’s explore the 11 typical mistakes you should avoid in marketing emails in order to improve your outcomes.
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Developing your email list incorrectly
You can begin implementing your plan once the planning phase is complete. However, you won’t have much luck if you haven’t been gathering email addresses to send out marketing emails. Be careful how you go about doing this, because this is one of the most important email marketing fallacies to avoid.
Failing to mobile-optimise
This is one of the biggest email marketing pitfalls to avoid given the significant transition from desktop to mobile. One study reveals that mobile device, such as cell phones and tablets, account for roughly 55% of all website traffic. Inadequate mobile email optimisation can result in a speedy and furious unsubscribe.
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Using extensive sign-up forms
It’s not a bad idea to include an email sign-up form on your website, but try to avoid having too many fields required. Include simple and clickable checkboxes to quickly determine the recipient’s interests rather than collecting a mountain of information. They’ll be aware of what they’re committing to and thus feel more in control.
Omitting the share button
Make sure there is a button that allows the receiver to quickly forward the email at the bottom of each email you send. When they do this, your customers act as unofficial brand promoters who will aid in the organic growth of your email list. You will be more certain that your emails are valuable as more people forward them.
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Not maintaining an organised email list
The engagement rates of your emails can be increased, and you can avoid having your emails flagged as spam, by regularly purging your email list by eliminating inactive or abandoned email addresses.
Inadequate customization in emails
The open and click-through rates of personalised emails are higher than those of generic emails. Emails can be made more personalised by using the recipient’s name in the subject line, body, and content, as well as information about their tastes or preferences. The recipient will likely remember your brand name for this because you remembered his or her name in the email and customization makes the recipient feel special. For a better return on email marketing, take into account this suggestion.
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Using an incorrect template
When selecting templates for the different emails you’ll be writing as part of your promotional initiatives, take your time. Most likely, you’ll employ the same ones repeatedly. The right templates can save you time and make you look professional, but not if you choose the wrong ones.
Neglecting to send a welcome email
If someone subscribes to your email list, it would be rude not to acknowledge them right away. You certainly can’t just stop doing everything because someone joined. However, you may configure things so that your email advertising system understands when to immediately send a welcome message.
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Not using A/B testing
Digital marketing must include A/B testing. In order to determine which works better in terms of customer engagement, click-through rate, rate of conversion, or other metrics, various versions of a web page, app, or email can be tested. Marketers can find out which variant of the email resonates with their intended audience the best and has a greater success rate by comparing the two versions. This can lead to an increase in sales, the retention of clients, and satisfied clients.
Not placing enough emphasis on CTA
The CTA is what inspires recipients to take action after reading your email. If your CTA is unclear or not clear enough, less people might respond to it. A call-to-action is a potent technique you should use in email marketing. They give the buyer immediate value. The most natural way to create leads is through call-to-actions.
Sending emails to subscribers frequently
The open rates of your emails may drop and you may lose subscribers if you send too many. It is crucial to send emails at the proper frequency and to make sure they are pertinent and interesting for the recipients. When sending emails to subscribers, always attempt to strike a balance that is neither too extreme nor too mild.
You can use email marketing as a strong tool to assist in achieving your business objectives. To make sure that your efforts are successful, it’s crucial to avoid frequent mistakes.
7 Product Marketing Techniques to Maximise Your Online Sales
A marketing strategy is a plan of action that a company uses to boost sales, develop a brand, or highlight the worth of a product, often known as a proposition for value. A marketing approach connects with the consumer and seeks to grab their interest in the company or its offerings. A company must comprehend its target market in order to appeal to them, as well as how they behave and make decisions. Companies can create a marketing plan to achieve certain goals by keeping them in mind. Creating a marketing strategy typically follows a set of instructions for getting there. Let’s talk about 7 product marketing tactics that can help a business stand out from the competition, build its brand, draw in new clients, and eventually boost revenue.
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Search Engine Optimization
Any e-commerce business that launches a website achieves success, but websites alone won’t help buyers easily identify the brand. Marketing teams are responsible for optimising websites for search engines to increase visibility. Marketing teams must regularly update websites with valuable and relevant content that offers clients important information in order to achieve favourable outcomes for search engine optimisation (SEO). SEO generally attracts organic traffic to the website, which adds value to its presence and ultimately brings more sales.
Instil a sense of urgency
While it’s crucial to be truthful and open about who you are and what you do, there is no law that says you can’t evoke a sense of urgency in potential customers in order to convince them to make a purchase right away. From time-sensitive special offers to limited-edition products, consumers often respond favourably to limited availability, which results in a sense of urgency. Few buyers, however, react quickly to discounts or other special offers on products.
Collaborate with influencers
On social media, people who have developed a fan base or an audience that they can appeal to are usually considered influencers. Influencers who support a company’s objectives or commercial tactics could turn into partners. Influencers can spread the word about a product by informing their followers about it, using it, or wearing it. Influencers can contribute to the creation of value through first-hand experience and buying influence if the company’s goods and sales mechanisms are in place. The firm can reach more clients by working with influencers who are relevant to its market.
A business that builds a mailing list can use it to reward customers or get them to buy again. With the use of segmented lists and email marketing, businesses can target particular clients and stay in front of them. By using tailored messages and email automation, you can build a quick connection with customers and compensate them for their time. Mailing lists inform readers of sales or special offers, convey usage advice for a product, or impart knowledge about a particular industry.
Optimising product pages and ensuring seamless checkout
The category and product pages are part of an e-commerce website. To improve conversion rates, however, product page optimisation can be helpful. It should be simple for visitors to these sites to view the product, discover its characteristics or specifications, and make a purchase. Based on analytics data, product marketers can decide which pages to optimise for conversion to identify where sales are generated or lost. Additionally, such teams ought to streamline the checkout process to make it simpler for customers to finish their purchases and cut down on the number of steps required.
Multiple Payment Options
Consumers nowadays have more payment options than ever before, which can attract more customers and increase sales. You can make it simpler for potential customers to give you their money by providing more payment methods, such as more recent offerings that are becoming popular on mobile. Optimising your website and checkout process to incorporate all these options can be more challenging, but it’s an excellent way to boost online sales, especially if your site gets a lot of mobile visitors.
An improving and expanding medium for e-commerce marketing techniques is SMS marketing. Marketing teams cannot overlook the fact that customers are using their phones the majority of the time, even while the mix of techniques includes producing relevant material, sending emails, and advertising through paid channels, social media, or influencers. Companies that want to use SMS marketing can gather consumer phone number information and deliver frequent, appropriate promotions to both prospective and current customers. One of the industries using SMS marketing most successfully right now is online retail. This strategy offers cross-sell, upsell, and recovery of abandoned carts options. It can also offer special deals or promotions to boost sales.