Smart City Mission in India 🇮🇳: Everything You Need to Know About
Prime Minister Narendra Modi introduced the 100 Smart Cities Mission in India on June 25, 2015. The Smart Cities Mission is an urban redevelopment and restoration project started by the Indian government with the goal of creating smart, green cities. The goal of the Smart City project is to provide all facets of the community with a higher standard of living and environment. This government of India initiative aims to raise living standards in 100 cities and towns. Let’s examine in depth the smart city mission in India, including its goals, difficulties, list of cities, and other details.
Attributes of India’s Smart Cities Mission
The main goal of the Smart Cities Mission is to increase economic growth and quality of lifestyle. Let’s go over each element’s planning and impending execution in depth.
- It encourages the appropriate use of diverse lands. It will be easier for different states to use land for different things and modify it to suit their needs.
- Another important objective of the Smart City initiatives is to give everyone housing options. The foundation for attaining smart development objectives is housing. As a result, more housing development projects will be launched to accommodate lower-income populations.
- The goal is to establish a hospitable, active, and secure atmosphere. The current emphasis is on developing pedestrian communities, easing traffic, ensuring security, lowering air pollution, and boosting the regional economy. To prevent traffic jams and reduce accidents, an all-way pedestrian crossing is being constructed, along with an interconnected traffic control system.
- Other important objectives of the mission include creating leisure areas like gardens, parks, open fitness centres, outdoor spaces, and more. This will aid in encouraging Indian citizens to lead healthy lifestyles.
- More internet services are being introduced in order to increase transparency and accountability in administration. For instance, an individual can visit a website online rather than visiting the local offices.
- It is encouraged to use more transportation options, such as public transportation and transit-oriented development (TOD).
- Every town is also given a unique identity in a variety of fields, including education, regional cuisine, health, sports, entertainment, trends, culture, and many more.
Finance for India’s Smart City Mission
The government of India has allocated a total of 7,20,000 crores for the project on average; 100 crores have been allocated for each city during the last five years. On a 50:50 basis, the state government and the urban local governments each contribute half of the necessary sum. The Central Government allocates 50 crores. The state government and urban local governments put in the remaining 50 crore. The remaining financing will come from a variety of sources, including loans, public-private partnerships, and the commercialization of resources.
India’s Smart City Mission Cities List
There are currently 100 cities chosen in total. West Bengal, Mumbai, and Navi Mumbai put in a request for the first spot but afterwards took it back. In the Smart Cities Mission, the majority of the cities are located in Uttar Pradesh and Tamil Nadu.
Following are the cities that are being developed as smart cities:
- New Delhi
- Port Blair
- New Town Kolkata
- Naya Raipur
- PCMC, Pune
- Bihar Shariff
A list of suggestions for the Smart Cities Mission
The following list of suggestions can aid the Smart Cities Mission’s success and increase its benefits:
- The government should create new missions and link them to the Smart City programmes for success. By working with other projects to address more difficulties, the challenge faced by the cities can be easily overcome.
- The government should impose more taxes on more people in order to raise the necessary funds. The funding transfer can also be made available for development.
- In places like Amaravati, Bhagalpur, Muzaffarpur, and Shillong, investigations should be made into why not a single project has been finished.
- Cybersecurity should be a key element of the development if the project is to give safety to the cities. As a result, encrypted data security will be ensured and made difficult to penetrate.
In conclusion, the Smart Cities Mission’s primary goals are to increase the nation’s economic growth and raise the standard of living for Indians. The purpose of the Ministry of Housing and Urban Affairs is to transform the 100 chosen cities by utilising technology, promoting neighbourhood development, and enhancing infrastructure and services. Since this effort began more than six years ago, certain cities have already undergone modifications. The projects are finished and have positive social and economic effects. However, a number of factors, including administrative, budgetary, and COVID-19 issues, have slowed down the programme.
Struggling to get traffic to your affiliate orders? The number one marketing challenge is generating traffic and leads. If we talk about the affiliate marketing the advertiser has provided all the tools and creative?s and affiliate program to help market their offering but again having problem in generating traffic these affiliate orders. Where is the lack what strategy they will follow and how they can easily generate traffic to the affiliate orders? Let?s discuss in detail.
Effective way of generating traffic for your affiliate orders
1. Paid Advertising– Paid advertising is the best tool to generate traffic. You can do Paid search, social media campaigns, display advertising. These are the best way to generate traffic to affiliate Links. Paid advertising will lead to effective lead generation which are ready to purchase. You have to compare the cost of advertising to the benefits of the advertising. It is effective if it costs you less and gives you more profit.
2. You Tube– You tube is the biggest search engine on internet. You can promote your product by creating your own channel at you tube. You can add an interesting video regarding the different offers and attach links with it to route the client to your site. You can offer discounts code with the description box and a link to generate traffic on your site. We have another different sites which are offering video content like vimeo , sharechat, snapchat, where your video can be viral and generate leads for you.
You have to create a good content and made an effective video with affiliate link to generate traffic effectively on your site.
3. Social Media – Social media is the biggest platform which can route traffic on Affiliate orders. The biggest channels on social media are face book, instagram, twitter. You can join different groups on face book and promote your product
You can share your blog content by creating a page on face book and share your content blog with links to the offer on your own page as promoted posts.
You can even run advertising campaign by using social media marketing.
4. Blog posts – Blogging is a popular way to share affiliate links. If you are active as a blogger and you have great practice of research and have the power of writing reviews and views about the product you can make great connection with the audience and can promote your affiliate links in between your blogs. You have to create you can reply on the readers? comments and use the affiliate links in the replies. Try to write evergreen contents which will stay relevant for many more years to come you can include tips and tricks how to guides and best practices which are evergreen.
6. A SEO friendly website – A SEO friendly website is presenting the brands for your affiliate links and generates more traffic on a brand. If you are publishing fruitful and easy contents on your website it will be easy for search engines to discover the importance of your site. It will rank higher and generate organic traffic to your site. You have to put back links by getting your content shared on social media and other blogs and include internal and external links on your content.
So many options are in market for generating traffic it totally depends of your budget, industry and preference. You can choose a mix of paid and organic sources. You have to choose the method of generating traffic on consistent basis Choose your campaigns effectively and traffic generation will be done automatically.
Content marketing is related to the creation and best distribution of important information to customers and Audiences. In a layman language it is concerned with the creation of different informational materials and distributing them online through different networks. Content marketing helps to give clear and detailed information about the product and services. If we talk about digital marketing it is all about connecting with your relevant audience through digital platform on the internet. so content marketing is the key to success in digital marketing lets discuss the benefits of content marketing.
Major benefits of content marketing
Brand building and Awareness- content marketing is a brand builder. It is cost effective way of connecting with the audience to increase the awareness about the brand and increase the loyalty of the customers with the desired content. It also makes that brand popular by enhancing its visibility among the correct audience.
Boost website traffic- valuable and informative content will definitely raise the website traffic by attracting more customers to the site. One must be proficient in writing valuable content.
Boost sales ? More information about the product increase more visibility of the product and clear the offers of the website thus attract more sales automatically.
What makes the content effective?
Effective content always follows the SEO Guidelines it should be easy and readable to all kind of users. It should be easy to understand. It will target the right kind of audience and educates them about the product or service completely.
It serves the right goal of the content like if you are building a brand it should create awareness about the brand and set a goal prior making content that what you want to achieve through that goal. The content should be entertaining otherwise the audience got distracted soon so special content where you are having information as well as entertainment are preferred by audiences.
Content marketing Process
Content marketing is easy process. Anybody can create content but there are specific procedure you have to follow to do effective content marketing.
1. Correct Audience -First you should know your correct audience. Means audience are reading long scripts or watching videos which type of content they like. Create the specific content for specific audience.
2. Selection of topics – you have to create a list of topics you will cover for that specific audience like if you are writing about a brand you first know what are the specific areas you can cover for that brand you can pick topics according to the questions raised by the buyers for that brand. You have to create interesting contents about the benefits of the products and create brand awareness among the people.
3. Publish – Publish process is to create a useful content and publish it with a set of assets. Common asset types are articles, blog posts, online events, videos, documents, and podcasts.
4. Distribute – once content is published it should be distributed. You can use multiple distribution tactics on a single published content asset like SEO, Paid search, social sharing, word of mouth and advertising and email marketing.
5. Analyse – you have to analyse how content is performing in terms of traffic, engagement and conversion. You can check by search engine referrals, social activity and lead conversion rates.
Common Content marketing mistakes
1. Most common content marketing mistake is when it comes to creating content. Quality content needs time and research. But most people are creating repurpose a blog post in to something more visual like video but all the research is incomplete
2. Second mistake if you are not creating user generated content. We should research and start incorporating user generated content by finding out what inspires your audience.
3. You should review the performance of the efforts by checking the data. If content is not working well we should focus on other initiatives. And if it is performing well you can find ways to repurpose it