Struggling to get traffic to your affiliate orders? The number one marketing challenge is generating traffic and leads. If we talk about the affiliate marketing the advertiser has provided all the tools and creative?s and affiliate program to help market their offering but again having problem in generating traffic these affiliate orders. Where is the lack what strategy they will follow and how they can easily generate traffic to the affiliate orders? Let?s discuss in detail.
Effective way of generating traffic for your affiliate orders
1. Paid Advertising– Paid advertising is the best tool to generate traffic. You can do Paid search, social media campaigns, display advertising. These are the best way to generate traffic to affiliate Links. Paid advertising will lead to effective lead generation which are ready to purchase. You have to compare the cost of advertising to the benefits of the advertising. It is effective if it costs you less and gives you more profit.
2. You Tube– You tube is the biggest search engine on internet. You can promote your product by creating your own channel at you tube. You can add an interesting video regarding the different offers and attach links with it to route the client to your site. You can offer discounts code with the description box and a link to generate traffic on your site. We have another different sites which are offering video content like vimeo , sharechat, snapchat, where your video can be viral and generate leads for you.
You have to create a good content and made an effective video with affiliate link to generate traffic effectively on your site.
3. Social Media – Social media is the biggest platform which can route traffic on Affiliate orders. The biggest channels on social media are face book, instagram, twitter. You can join different groups on face book and promote your product
You can share your blog content by creating a page on face book and share your content blog with links to the offer on your own page as promoted posts.
You can even run advertising campaign by using social media marketing.
4. Blog posts – Blogging is a popular way to share affiliate links. If you are active as a blogger and you have great practice of research and have the power of writing reviews and views about the product you can make great connection with the audience and can promote your affiliate links in between your blogs. You have to create you can reply on the readers? comments and use the affiliate links in the replies. Try to write evergreen contents which will stay relevant for many more years to come you can include tips and tricks how to guides and best practices which are evergreen.
5. Email marketing – email marketing is the best marketing method which gives excellent results. You can host a webinar a free offer to capture the mailing list and while emailing these your list you have to provide them the useful content otherwise there would be quick unsubscribe. You can use the affiliate links on the body of the of the email. Segment your mails to the proper relevant lists to create awareness and generate more traffic.
6. A SEO friendly website – A SEO friendly website is presenting the brands for your affiliate links and generates more traffic on a brand. If you are publishing fruitful and easy contents on your website it will be easy for search engines to discover the importance of your site. It will rank higher and generate organic traffic to your site. You have to put back links by getting your content shared on social media and other blogs and include internal and external links on your content.
So many options are in market for generating traffic it totally depends of your budget, industry and preference. You can choose a mix of paid and organic sources. You have to choose the method of generating traffic on consistent basis Choose your campaigns effectively and traffic generation will be done automatically.
Content marketing is related to the creation and best distribution of important information to customers and Audiences. In a layman language it is concerned with the creation of different informational materials and distributing them online through different networks. Content marketing helps to give clear and detailed information about the product and services. If we talk about digital marketing it is all about connecting with your relevant audience through digital platform on the internet. so content marketing is the key to success in digital marketing lets discuss the benefits of content marketing.
Major benefits of content marketing
Brand building and Awareness- content marketing is a brand builder. It is cost effective way of connecting with the audience to increase the awareness about the brand and increase the loyalty of the customers with the desired content. It also makes that brand popular by enhancing its visibility among the correct audience.
Boost website traffic- valuable and informative content will definitely raise the website traffic by attracting more customers to the site. One must be proficient in writing valuable content.
Boost sales ? More information about the product increase more visibility of the product and clear the offers of the website thus attract more sales automatically.
Boost SEO performance-Quality content marketing hells boost the SEO results and help your page to become rank on the first page. It will help in generating good traffic and conversions and leads to the brand so it will provide an organic and long term results for the brand.
What makes the content effective?
Effective content always follows the SEO Guidelines it should be easy and readable to all kind of users. It should be easy to understand. It will target the right kind of audience and educates them about the product or service completely.
It serves the right goal of the content like if you are building a brand it should create awareness about the brand and set a goal prior making content that what you want to achieve through that goal. The content should be entertaining otherwise the audience got distracted soon so special content where you are having information as well as entertainment are preferred by audiences.
Content marketing Process
Content marketing is easy process. Anybody can create content but there are specific procedure you have to follow to do effective content marketing.
1. Correct Audience -First you should know your correct audience. Means audience are reading long scripts or watching videos which type of content they like. Create the specific content for specific audience.
2. Selection of topics – you have to create a list of topics you will cover for that specific audience like if you are writing about a brand you first know what are the specific areas you can cover for that brand you can pick topics according to the questions raised by the buyers for that brand. You have to create interesting contents about the benefits of the products and create brand awareness among the people.
3. Publish – Publish process is to create a useful content and publish it with a set of assets. Common asset types are articles, blog posts, online events, videos, documents, and podcasts.
4. Distribute – once content is published it should be distributed. You can use multiple distribution tactics on a single published content asset like SEO, Paid search, social sharing, word of mouth and advertising and email marketing.
5. Analyse – you have to analyse how content is performing in terms of traffic, engagement and conversion. You can check by search engine referrals, social activity and lead conversion rates.
Common Content marketing mistakes
1. Most common content marketing mistake is when it comes to creating content. Quality content needs time and research. But most people are creating repurpose a blog post in to something more visual like video but all the research is incomplete
2. Second mistake if you are not creating user generated content. We should research and start incorporating user generated content by finding out what inspires your audience.
3. You should review the performance of the efforts by checking the data. If content is not working well we should focus on other initiatives. And if it is performing well you can find ways to repurpose it